Double Twist Identity

NeilThursday, May 13, 2010

Doubletree by Hilton Cambridge is working in association with Robbie Bargh of the Gorgeous Group to revamp their restaurant and bar area. They recently asked us to create identities for the concepts put into place by Gorgeous. This included all marketing collateral including menus, invites, postcards and other promotional pieces.

With the new bar identity, our overall aim was to create a modern look with a hint of heritage by juxtaposing old with new.

By partnering premium materials with slick design, we created sophisticated yet quirky menus to target the desired audience of young professionals and students.